Fast.
Loads before customers give up.
Tested against Core Web Vitals, the speed measures Google uses when ranking sites.
Independent web studio
I build websites for small businesses, from Oswestry to anywhere in the UK.
See your new website before you pay a penny.
Built, hosted and kept up to date for you, with no tie-in.
One person, working with businesses close to home and across the UK. Everything works by phone, video and email, so distance doesn't matter.
- Free
- No card details
- No call
- Nothing to sign
Based in Oswestry, Shropshire
The short version
You just want a site that looks good, works on phones, loads quickly, and doesn't cost the earth. That's not unreasonable.
Whether you're a trade, a café or a shop, you get the same thing: a proper website from someone with fifteen years' experience, who answers when you message.
See how it works15Years building websites
£0To see your preview
£99To set up
£50A month, no contract
You deal with the person doing the work.No account managers in between.
01 // Free previewNo card details, no call, nothing to sign
01 Free preview
See your website before you pay for it.
Tell me about your business in a short form. I'll build a one-page preview with your name, your services and your phone number, and email you the link.
Unlisted link
Only you see it.Search engines are asked not to list it, so only people you share it with will find it.
30 days to decide
Then it's deleted.If you don't go ahead, or I haven't heard back within 30 days, I take the preview down and delete your details.
Added later
Your photos and reviews.I only use photos you send me and reviews you're happy for me to quote, so I'll ask for both if you go ahead.
The usual way
- Build it yourself on a page builder, a few evenings at a time.
- Or write a brief, chase quotes and explain it all again on a call.
- Then sort out hosting, the domain and the contact form.
- And wonder who fixes it six months later.
With me
- You fill in one form. It takes about five minutes.
- You see your site before you pay anything.
- I host it, connect your domain and get it live.
- I'm still here when something needs changing.
02 // ExamplesMade-up businesses
02 Examples
What a free preview looks like.
Six previews I built for made-up businesses, each from a different design. The names, phone numbers and photos aren't real. Open one to see the whole page.
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Example 01Made-up business
Brightwell Cleaning
Cream and dark green with serif headings, and a page built around the villages it covers. Photos: AI-generated -
Example 02Made-up business
Fenmoss Electrical
Signal yellow on off-white, with numbered services and an index of the page down the side. Photos: AI-generated -
Example 03Made-up business
Fern Street Mobile Hair
A calm split screen in cream and sage, with a photo that stays put as you scroll. Photos: AI-generated -
Example 04Made-up business
Hartlow Roofing
A dark poster of a page in slate and brick orange, with huge condensed type and no photos at all. No photos -
Example 05Made-up business
Tom Kellow Mobile Mechanic
A grid of tiles in cobalt blue and butter yellow, with each service in a tile of its own. Photo: AI-generated -
Example 06Made-up business
Marlpit Landscapes
Peat brown and marigold, with each service a full-screen chapter on its own darkened photo. Photos: AI-generated
The businesses are made up and the photos are AI-generated. Your preview uses your business name, your services and your phone number.
03 // How it worksMost of the work is mine
03 How it works
Three steps. Most of the work is mine.
I build websites for local businesses and look after them once they're live.
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Step 01You · 5 mins
See it before you pay
Tell me about your business and I'll build a free preview of your site. You see it before you pay anything, and if it's not for you, that's the end of it.
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Step 02Mostly me
Make it yours
Send over your photos, your logo and anything you'd like changed. You check it over, then it goes live.
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Step 03Me, ongoing
I look after it
£99 when it goes live, then £50 a month for hosting, changes and upkeep. Cancel any time, and your domain stays yours.
04 // AboutBased in Oswestry, Shropshire
04 About
You deal with me directly.
I've been building websites for about fifteen years. Most of that time I've worked for agencies, building sites for other people's clients. I know what good looks like, and I know what cutting corners looks like too.
I live in Oswestry, a short drive from Shrewsbury, Telford, Wrexham and Powys, and I work with businesses anywhere in the UK. I like building things properly: fast, accessible sites that are built to last.
- Hosting
- Included
- Changes
- Included
- Contract
- None
- Domain
- In your name
- If you leave
- Full site files
- Account managers
- None
Every site I build is
Fast. Mobile-first. Accessible. Yours.
Built to the standards I used at agencies, without the agency price.
Mobile-first.
Your number, one tap away.
Most of your visitors are likely to be on a phone. Your site is designed for small screens first and works properly at every size.
Accessible.
Works for every customer.
Built so everyone can use it, including people on screen readers or navigating by keyboard. It's the right baseline, and it helps search engines read the page too.
Yours.
Leave any time, take it with you.
Your domain stays in your name. Your words and photos belong to you. If you ever leave, you get the full site files.
Measured just now
This page, measured in your browser as it loaded. Nothing here is typed in by hand.
- Load time
- …
- Requests
- …
- Transferred
- …
- Cookies set
- …
- Your screen
- …
05 // PricingNo minimum term
05 What it costs
£99 to set up. £50 a month.
That's your website built, hosted and kept up to date. There's no minimum term: cancel any time and it stops at the end of the month you've paid for. The plan is for businesses.
You see a free preview of your site first, and pay nothing until you're happy with it and it goes live. Then it's the £99 plus your first month.
Ask for a free preview- Free preview first
- Cancel any time
Your website
Built around your business, working on every screen, with a contact form that sends enquiries straight to you. Hosting is included.
Changes when you need them
A new phone number, this year's prices, a holiday notice, photos of new work. Message me and I'll sort it.
Looked after
Something broken? Message me and I'll fix it. I also keep it running, test the contact form and keep an eye on speed, so you never have to deal with it.
Why monthly, not one big bill?
A website isn't finished when it goes live. Monthly means a small setup fee instead of a large upfront one, and someone looking after it for as long as you want, with no contract.
Your website. Your domain. No lock-in.
You buy your domain in your own name, so it's always yours. If you ever leave, I send you the site files.
Need several pages, online booking or something more custom? That's quoted separately, in writing.
How much will it cost?
£99 to set up, then £50 a month. That covers hosting, changes whenever you need them and keeping everything working. Larger or custom projects, with several pages or features like online booking, are quoted separately.
What's the catch with the free preview?
There isn't one. I build it from what you tell me and what's already public about your business, and email you an unlisted link. If you don't go ahead, or I haven't heard back within 30 days, I take it down and delete your details.
How long does it take?
It mostly depends on how soon your photos and logo come through. Once you've seen your preview and sent them over, I build the site, you check it, and it goes live.
Do I need to write the words myself?
No. I write a first draft from what you tell me about your business, and you check it before anything goes live. Your own photos make the biggest difference.
What happens if something breaks after launch?
Nothing for you to sort out. I host your site and look after it as part of the monthly price, so if something goes wrong, I fix it.
Am I tied in?
No. There's no minimum term. Cancel any time and it stops at the end of the month you've paid for. Your domain stays yours, and I send you the site files.
What happens to my site if I leave?
It's yours. Your domain is in your name, your words and photos belong to you, and I send you the full site files.
I already have a website. Can you help?
Yes. Send me the link through the contact form below and I'll reply with three things I'd fix. It's free, and you don't need to book a call. If a full rebuild makes more sense, I'll say so and we can talk pricing.
Do I need my own domain?
Yes. That's your web address, like yourbusiness.co.uk. You buy it in your own name, so it's always yours, and I connect it to your site for you. If you haven't bought one yet, here's how to buy a domain name in your own name.
06 // WritingAll writing →
Writing
Plain-English advice for small businesses.
What should I check before my small business website goes live?
Content, contact routes, phones, small details and the domain. Six checks to make before your small business website goes live.What does a cheap website really cost a small business?
Ownership, speed, renewals and what "free" leaves out. Five questions to ask before you pay for a cheap website.What does a tradesman's website need?
Five things: what you do, where you work, photos of real jobs, a few reviews and a number to tap. What to include and what to leave out.07 // ContactQuestions welcome
07 Contact
Not sure yet? Ask me anything.
If you're thinking about a website, or just wondering whether one is worth it, drop me a message. There's no sales pitch.
Based in Oswestry, working with businesses anywhere in the UK.
- Who reads it
- William, not a sales team
- Cost of asking
- Nothing
- Already have a site?
- Three things I'd fix, free